Is EA Games trying get out of the PC Gaming industry? Why do you ask? Well, EA Games have made some very questionable moves over the last year that makes me ask this question.
For the last…hmmm . . . five years or so I have been a faithful member of the Madden Football nation and an avid PC Gamer. Every year, I have religiously bought the newest addition of Madden Football by EA Sports for the PC…all except this year.
You see EA Sports has decided not to produce a PC version of their highly popular and profitably franchise this year. This move was confirmed from a post on a blog written by Per Peter Moore at EA Sports, “the PC platform presents serious business challenges to us in the sports category.”
To me this decision sounds a bit fishy…why would EA Sports not produce a 2009 version for the PC during the 20th anniversary of the Madden Football franchise? With an event of the nature, wouldn’t EA Sports recuperate their development costs, marketing, and etc? I think there is another underlying issue at hand…or a as Marcellus stated in Hamlet Act 1 scene IV “Something is rotten in the state of Denmark.”
This move is just one of an example of EA Games/Sports alienating the PC gamer and market. The other is with the new release of Spores, Mass Effect, and Red Alert 3.
These three new games are using a copy protection called SecurRom. What is SecurRom? This protection limits how many installs of the game a person can place on a PC. For instance, Spore you get three installs. If you system crashes, you upgrade your PC, or run into a problem that requires you to uninstall the game you might screwed if it happens more than three times.
Something seems wrong here. Aren’t companies supposed to be consumer friendly? Yes, I know that EA Games is trying to protect their intellectual property, but there is a fine line between protecting their property and servicing the consumer. In this case the consumer is the one losing out which in turn will hurt EA Games in the long run and quite possible their bottom line. Haven’t they learned anything from the RIAA?
Is this a way for EA Games to enhance their security by limited the how many copies or is this a way to manipulate the market by making consumers buy multiple copies of the same product in order to play the game after multiple installs later? Who knows…but from a consumer perspective this is just dirty pool.